Mockup directions
Homepage design explorations for the adaptto.ai overhaul. Each direction is self-contained.
- A — Warm Editorial, EvolvedSepia DNA modernized: cream, Fraunces serif display, terracotta signal dot, editorial rhythm.
- B — Modern Editorial, Clean SlateCohere-class: white + warm stone, monumental grotesque, coral accent, deep-green band, SVG dashboard.
- C — Typographic StudioNear-monochrome ink on paper, sentence-as-hero, marker-yellow highlight, whimsy through type.
- Logo — wordmark directionsConcept round 1: five wordmark treatments, each with one differentiated element (signal-dot period, tt ligature, open-loop o, AI highlight, characterful grotesque).