Logo — wordmark directions

iteration-1 — Baseline (as chosen)

The round-1 pick, unchanged: 90° aperture at the upper-right of the o, signal dot in the gap.

iteration-2 — + tt ligature

Both signature moves combined: shared crossbar on the double-t, open loop + dot on the o.

iteration-3 — Dot in the loop

The o stays closed; the dot sits at its center. Human in the loop, literally. Quietest, most legible.

iteration-4 — Gap at 12

The ring opens at the top; the dot rides in the gap just above x-height. Indicator/alert read.

iteration-5 — Quiet cut

Lighter stroke (22 vs 26), narrower 72° gap, smaller dot. More refined, less chunky.

iteration-6 — Dot as separator

The signal dot leaves the o and becomes the period: adaptto·ai, the domain as wordmark. Closed o, baseline dot with air on both sides.

iteration-7 — Full-stop o

Baseline gap rotated 90° clockwise: the aperture faces the lower-right and the dot drops to the baseline — a period tucked into the o, separating "ai".

iteration-8 — Muted "ai"

Baseline o unchanged; "ai" recedes to 55% ink so "adaptto" + dot carry the mark. Opacity, not gray — works on both bands.

iteration-9 — Yellow "ai"

"ai" takes the signal yellow — the accent IS the ai. Strong on the ink band; deliberately low-contrast on paper to test the limit.

iteration-10 — Typeset "ai"

"adaptto" stays custom monoline; "ai" switches to Archivo Bold (the site's UI font) — double-storey a, a different voice for the product layer.

iteration-11 — Closed loop, dot on top

I7's full-stop position, but the o stays a complete circle — the dot overlays the ring at the lower-right. Human in the loop, with the loop closed.

Standalone marks — favicon size check

C1 — Domain wordmark, signal-dot period

The wordmark is the domain. The period is mockup C's yellow signal dot — "the one item the system flags" — promoted to load-bearing punctuation. Archivo SemiBold, lowercase.

C2 — The tt ligature

Custom-drawn geometric monoline. The double-t — this name's typographic fingerprint — shares one continuous crossbar. Pure ink, no accent needed. The ligature alone becomes the favicon.

C3 — Human-in-the-loop "o" (chosen)

The eleken move, with a product reason: the o is an open ring and the yellow signal dot sits in the gap. The system never closes the loop alone — a person does. Ring + dot doubles as the favicon.

C4 — Marker-highlight "AI"

Current casing, read as a sentence: Adapt-to-AI. The marker-yellow swipe (already a mockup C motif) sits behind "AI" — the way the system highlights the one line that needs your eyes.

C5 — Characterful grotesque, no surgery

The cohere route: an idiosyncratic display face (Bricolage Grotesque — ink traps, tight apertures) carries the differentiation on its own. Pure ink, no accent, full confidence in the type.